Viral Marketing Campaign: How to Make it Happen in 7 Easy Steps

Viral Marketing Campaign: How to Make it Happen in 7 Easy Steps

Every marketer aims to generate a marketing campaign that "goes viral." What is the key to creating a campaign that will "go viral"? It's a little more complicated than it sounds. In reality, predicting which campaigns will succeed and which ones will fail is difficult. However, there are certain things you can do to improve your chances of having

1) Make it Visually Appealing

viral marketing campaign - visually
Photographer: DESIGNECOLOGIST | Source: Unsplash

It's usually the things that are visually appealing that go viral, in most cases. One of the first steps in building a viral marketing campaign is to include video or photographs.

Even if the bulk of your content is text-based, find a striking image or make a compelling video to go with it.

Before selecting a visual, make sure it fits with your business. Never produce a film or include an image that damages your brand in any way.

However, you must also ensure that the images are viral-worthy. Make them amusing, informative, or intriguing. The more unexpected, the more likely the item is to be shared.

2) Determine the Message

viral marketing campaign - message
Photographer: Daria Nepriakhina | Source: Unsplash

Most viral campaigns are carefully prepared, although a few are the result of bad planning.

You can't predict whether or not your content will go viral, but you should at least plan to ensure that your message is received clearly. Make an expert script for your film or a comprehensive infographic strategy so that the ultimate meaning of

Then, if the campaign does get viral as you intend, you will be able to spread your message to more people.

3) The Emotions Should Be Worked On

viral marketing campaign - emotions
Photographer: Caroline Veronez | Source: Unsplash

Viral campaigns are those that tug at people's emotions. They're often amusing, but they can also be tear-jerking. Make sure there's a heartwarming moment in the campaign before you start.

That isn't to say that informative material or films can't go viral, but merely that information on its own is rarely enough. You must appeal to the emotions of your target audience. Play on their anxieties, aspirations, ambitions, or sense of humor and you'll have a much better chance of your campaign going viral.

4) Learn about Your Intended Audience

Photographer: Wan San Yip | Source: UnsplashPhotographer: Wan San Yip | Source: Unsplash

Take into account the emotional triggers that might be tapped, as well as the ones that affect your target audience.

  • What are they hoping to obtain from you?
  • What are they looking for in particular?
  • Are they hoping for some special information?
  • Do they want to be entertained?
  • Do they wish to make a good impression by seeming intelligent and informed?

You may use these triggers to generate more traffic and readers for your blog. If you can identify them and incorporate them into your content, you'll be able to reach out to a lot more people.

Remember, your target audience is different from every other target audience. A campaign featuring celebrities without makeup and taking selfies might appeal to a cosmetics business, but it won't appeal to executive-level bankers. You must understand your target audience and the factors that drive them to succeed.

5) Keep the Campaign Simple

Photographer: Marvin Meyer | Source: Unsplash

There must be no misunderstanding. They will not pass on your campaign if it is complicated.

A short film, a basic infographic, or a simple essay is the most likely viral content targets. In your campaign, stick to two or three primary marketing messages only.

When individuals visit your site directly, you may provide them with more information if you have built up an audience through viral marketing.

6) Start the Campaign

Photographer: Firmbee.com | Source: Unsplash

The first stage in executing a viral marketing campaign is to plan it. After that, you must launch it correctly in order for it to go viral.

To begin your viral marketing campaign, first learn about your target audience.

When are they most likely to be on social media sites?

This is the ideal moment to begin your campaign. Encourage your followers to share it on all of their social networking sites. If the video, article, or picture strikes a chord with your audience, you can relax and wait for it to go viral.

7) Don't Force It If You Try To

Photographer: Jason Rosewell | Source: Unsplash

Don't be too aggressive with your new campaign, but don't be passive, either. If it's going to go viral, it will. If not, no amount of blasting will make it happen. Launch your campaign at a suitable moment, remind people about it casually afterward, and then observe what happens.

Remember, the purpose of a viral marketing campaign is to improve brand exposure.

Second, it is to provide something of value to your existing audience in order to strengthen your connection with them. If you keep these two objectives in mind, you can devise a successful campaign that has a high probability of going viral.

In the end, it's all about creativity and knowing your audience. If you can come up with a creative way to promote your product or service without being too pushy, you're already well on your way to making a viral marketing campaign that will be sure to give you some great exposure online.

Don't forget the most important part of any successful digital marketing strategy is understanding who your customers are and what they want. Once you've done this research, ask yourself these 7 questions for help coming up with an idea for how to make a viral marketing campaign in as little as 7 easy steps!

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Parker Casio Patty
I am a Digital Marketer and Growth Specialist who helps small and mid-sized enterprises grow their brand and build an audience online. I enjoy reading when I’m not working on my projects.
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