Email marketing is one of the most effective tools for generating traffic to your website. Many strategies can be applied and some of which are not very popular. The simplest way in which you can use email marketing is by sending out a single email to your registered subscribers and let them know about something big happening like an event or sale.
It's no secret that email marketing is one of the most effective ways to generate traffic. It has been proven repeatedly to be successful for a variety of businesses, including those who use it as their primary source of generating new leads.
So doesn’t matter If you are an offline or online business, by now using email marketing, you are leaving a lot of money on the table. In this guide, you’ll learn how to use email marketing for traffic generation. We're going to discuss 19 different strategies you can implement in your own business today, so you can start seeing results!
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8 Best Email Marketing Platform and Tools
Get a Professional Auto Responder Email Marketing Services
There are dozens of companies to choose from but what’s important is a service that controls everything for you and allows automation and unlimited emails.
Professional autoresponders are the best way to drive traffic and build your email list. They allow you to take control of all aspects of an autoresponder campaign, including content creation, automation, message scheduling, and more.
More importantly, they have unlimited emails so you don't need to worry about ever running out! You also get a monthly report detailing how many people opened your text messages or clicked on links in them which is important for understanding what's working well and where you can improve next time around.
These services give professionals with no coding knowledge everything they need without having to know any code at all!"
There are many companies out there, but most of them offer too little for what they charge or have hidden costs that change everything.
A few services do stand apart with their competitive pricing and service offering:
- Hubspot Email Marketing – Best email marketing platform
- Drip – Best email marketing platform
- Moosend – Best email marketing platform
- Sendinblue – Simple Yet Powerful
- Sender – All in one Platform
- OmniSend – Makes your marketing easy
- SendPulse – Tool for email marketing
What to Do After Picking the right Auto Responder Email Marketing?
- Once you have picked the right autoresponder for you create your first list for many people who are new to email marketing and traffic generation, the first thing they need is a list. Lists are one of the most precious things you can have as an email marketer because they increase your odds of success exponentially.
- You will be asked to complete the From Name & From Email Address.
- Use a professional email address. (email@example.com) It is not recommended to use Google, Yahoo, Hotmail.
Setup A Landing Page To Collect Leads With Email Marketing
A landing page is a website with the specific purpose of marketing something. This could be a product, service, or information. Landing pages are used to create an overlay that is less intrusive than an ad for the visitor. Landing pages provide the visitor with what they initially clicked on and collect their email address in order to contact them throughout the site. This could be
- A free video
- A free report
- A free checklists
- Anything which provides value.
Tips While Creating a Landing Page
- Create a landing page with a simple headline for the best conversions.
- Example: Limited Time Free Giveaway – Download Your Free Video Covering XYZ
- Create a thank you page so when someone signs up you can deliver the free content.
Create A Welcome Email Marketing Series
A welcome email series is a great way to start off your email marketing campaign. It will introduce the user to your brand and give them an opportunity to learn more about what you have to offer.
After a new subscriber joins your list, they should receive a welcome email thanking them for signing up and reminding them what they signed up for. This is the time to introduce yourself, your business and make a good impression
Depending on your business model, you decide how often you would like to send emails. 3 – 5 emails per week is a good number for most businesses. In the first week, you can have 3 automatic follow-up emails introducing your products, services and even offering a special discount deal.
Separating The Buyers For The Free Leads
The people who buy things are very different from people who look for free things. People who buy things generally spend more money and they also will have more information about what they want to buy. While there’s value in most types of email lists, those who purchase products and services are the ones who bring in the money and should be treated a little differently. Hence why it’s important to segment them into a different lists or set tags
Using your autoresponder, create a new list of all the products and services you offer. Configure your payment processor and autoresponder so that new buyers, so to different lists. You can also add tags to your leads. This process will vary a little depending on the services you are using, but a very important part
Why should we separate leads?
One of the benefits of separating buyers is that you can start using a different autoresponder to send them your automated sales letters. This way, you will be able to send messages about specific products and services.
It also makes it easier for you to keep prospects and customers from getting mixed up. With this strategy, you can reach out to your buyers with offers for new products without confusing people who are looking at your free download offer.
Engaging With Your Subscribers
It is important to understand your customer's points of view before you can start engaging with them. For example, a company wants to make sure that their customers are happy and that they have a good customer experience.
They want to know what the consumer wants and what they need in order for them to be successful. The company wants their customer's feedback on how they can improve their services and products so that they can make sure that everyone is satisfied with their products or services.
The company wants its customers to be engaged with them through email marketing because this will allow them to reach more potential consumers. This is why it is important for every business owner to have a strategy for email marketing.
How you can get engage you with your subscribers?
You can keep your subscribers in touch with the following tips:
- It’s important that you regularly email your subscribers updates and offers in order to profit from email marketing.
- Set a schedule of promotional emails you plan to send every week or every month.
- Using your autoresponder, you can preschedule these emails in advance
- Track reports, open rates, clicks, and unsubscriptions for all emails.
- Put effort into building and engaging with your subscribers and watch your profits sore
Email marketing is one of the most effective tools for generating traffic to your website. We have outlined the best practical and professional strategies in our article. You can generate millions of subscribers and traffic if you implement our strategies right away, so don’t hesitate!
Whether you are just starting out or looking for new ideas, these email marketing tips will help propel your business into a success story that generates more revenue with less effort from you. With these effective email marketing strategies, you can create a simple and easy-to-use system to reach your target audience. This will allow for more traffic generation on your site which will help with sales.