Free Social Media Monitoring Tools – Knowing and understanding how social media works is crucial in our everyday life nowadays. Even if you’re not using it for business, it’s still good to know the tools out there that can help your social media experience much better.
And if you use it for business, there are almost zero reasons for you not to use these free social media monitoring tools. These free social media monitoring tools will help you market your product more effectively and easier.
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1. Sprout Social
Sprout Social is one of the best free social media monitoring tools that you can use to improve your social media marketing. It helps analyze your social media performance, measure your ROI, and also helps you create better content.
What makes Sprout Social unique and an essential part of your social media marketing plan is its ease of use.
2. Zoho
Zoho is one of the best free social media monitoring tools on the market. It’s designed for ease of use and simplicity.
Zoho has a clean interface that’s easy to navigate and set up. This interface makes it easy for everyone to navigate the app, even those who’re not used to dealing with management apps like this. Not only that, but Zoho also offers ways to track your social media, easy-to-use marketing tools, a content-creating tool, and more.
Though above all that, one of the best things about Zoho is its integrated analytic feature, allowing you to view all of your social media’s analytics in one neat contained space.
3. SocialPilot
Another amazing free social media management tools that we should absolutely talk about is SocialPilot. A lot of people praise SocialPilot to be one of the best social media management tool and we absolutely agree with them.
It offers a lengthy free trial, a good value deal, and the ability to post to Facebook groups. Among the many social media marketing tools that we’re going to talk about today, SocialPilot is one of the only ones to have the ability to post directly to Facebook groups.
This might seem like a niche feature for most, but if it’s what you’re looking for, SocialPilot is an absolute killer when combined with its other excellent features. Including its also very easy-to-understand UI.
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4. Buffer
If you’re looking for an absolutely free social media marketing tool that still does its job like a champ, Buffer is your best bet.
Many people use Buffer as an alternative to SocialPilot, this alone already speaks volumes as to how great it is as a social media marketing tool.
Its free package is more than enough for small businesses looking to market through social media. Though if you feel like it, Buffer also offers other tiers of subscription with an even more advanced benefit.
Though if what you need is to just post to multiple Facebook or Instagram accounts at once, the Free tier, again, should be more than enough already.
5. Hootsuite
Having been around since 2010, it’s not unusual to see Hootsuite pegged as a good social media marketing tool. It’s mainly designed for social media managers to manage multiple social media accounts with a much more streamlined and easier process.
As with the other social media tools on our list, Hootsuite allows you to manage, schedule, and post your social media posts on multiple accounts. It also has an automated social media marketing.
The effectiveness of this tool will depend on how ‘smart’ you can make its automation, but if you manage to get it working, it’s a good feature.
Otherwise, it’s sort of gimmicky. Though its biggest downfall compared to our other options of free social media monitoring tools is its free-tier plan. Unlike Buffer, Hootsuite’s free-tier plan is quite limited. Only allowing up to 2 social media accounts and 5 scheduled posts.
It is still a solid option to pick though if you don’t feel like using the other options above.
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Conclusion
When it comes to using social media for marketing, it’s important to analyze how you’re performing.
These free social media monitoring tools can help you do that. They help you monitor your social media accounts, create better content and also help you automate your social media marketing.
As social media marketing becomes more and more important for marketers, these free social media monitoring tools are becoming more and more important for social media marketers to use and understand as it’ll help you achieve better results with your social media channels and marketing.
