Social Media Traffic – When you are starting, you may be tempted to get as much traffic as you can by paying for it. But, is it a feasible solution? Certainly not! Paying for traffic is not an economically feasible idea. If you want your business to flourish, then you need to master the art of engaging more traffic for free. Once you get to master traffic for free, only then you should pay for it. Otherwise, you may become lazy and soon be bankrupt. Here is how you can engage traffic for free for your business website:
- Focus On Different Social Media Accounts
The first thing that you need to check is your social media accounts. You have to assess which account brings your website the most amount of traffic. This is the first rule of business as it helps you assess whether your business is flourishing. While it might seem easy, it isn’t. You have to keep using Google Analytics to see the number of clicks from each of the social media platforms. In case you see that your business is getting low traffic, do not be disheartened. Not all channels will get you equal amounts of traffic. If you are on 10 channels, around 3-4 will get you the maximum amount of traffic. Analysing these factors will help you to work on these channels and take your business forward.
- Look At Your Best Content
After you have identified your social media channels that bring you maximum traffic, you have to pick out the content that generates the maximum traffic. Make sure that you publish it on not just one, but all platforms. Not only do you have to share the content, but keep track of the traffic generated pattern. It will help you to pick content for different social media platforms in the future. You can even decide to open new social media channels and post this content on them.
- Wait And Observe
You have to give yourself at least three months to observe the patterns properly. Only then can you decide which social media accounts you want to keep after you have a fair amount of knowledge. You have to cut back these accounts and only keep six accounts that perform the best. This will help you to focus your efforts on these channels and gain more returns. Your goal should be to generate maximum revenue without over-exerting yourself.
- Rebrand Your Content
Do not be afraid to try out something new. Your goal should be to constantly evolve and change your content with time. For that, you need to keep an eye on the latest trends as well as the work of your competitors. Focus on what your audience wants and repurpose your content accordingly. For example, you can change your existing blog posts into narrative videos. It will help you to gain more traffic.
- Pictures Are Crucial
Nowadays, pictures such as memes can help you to gain more traffic. Not only millennials, but everyone enjoys engaging picture content. It is always a good idea to change your text to the picture. Not only are they illustrative, but they are easy to share and comprehend as well.
- Switch To Infographics
Infographics such as charts help you to understand texts quickly. It is a great idea to change texts to infographics. It helps to keep your audience engaged and communicate with them easily.
- Use Questions
Another interesting and effective way to generate traffic is to use questions. There are several social media platforms, such as Twitter, which favour question-based content. You can turn your best content into a question-answer post and keep your audience engaged.
- Don’t Forget To Share
After you have converted most of your content into different formats, it is time for you to share them. You need to post on your best social media platforms. Your audience can be redirected to your website from your YouTube video instead of just an ordinary blog post. The audience can click on the link of your website from your Facebook or Twitter accounts. Infographics can be used on Pinterest to redirect traffic to your website. The more channels, the more ways your target audience can find your website. Repurposing your content allows you to create different versions of your content. Hence, you do not have to start from scratch.
- Use Up Your Free Sources
Try to use your free social media channels as much as possible. You need to make sure that it is being used effectively after focusing on the top channels and repurposing your content.
- Participate In Blog Outreach
A lot of you might not be familiar with the term ‘Blog Outreach.’ You need to use tools such as aherf.com to carry out this process. You need to search for the topics on which you have created content. Using tools, you need to find out similar content and make sure that your content is superior to the ones that are similar to yours. Make sure that you have a lot of time in hand when you are carrying out blog outreach. You have to get the backlinks of the contents that are similar to yours and reach out to the platforms that link this content to the audience. In order to make this work, you have to be sure that your content is far more superior than the ones similar to yours. Only then will it help you to get more traffic on your website.
- Check On Conversions
You need to make sure that the traffic that is being generated turns into conversions. Traffic alone cannot help you to earn revenues. You need to make sure that people start using your business services or products. In order to cross-reference your traffic with your conversion rate, you need to check your best content as well as the platforms that generate more traffic. Try to focus more on the platforms that lead to more conversions.
Conclusion:
Your goal should be to generate maximum return on investment. Start being more organised and select social media platforms that help your business the most. Focus on repurposing your content and keep a check on whether the traffic leads to conversions. Only then can you help your business to grow.
